Brand Strategy for Creative Businesses
Brand strategy is the foundation of a clear, confident creative business. It defines who you are, what you offer, and how your brand should be perceived by the clients you want to work with.
Why Brand Strategy is important
Without a clear strategy, branding and marketing decisions can feel inconsistent or unclear. You may attract the wrong clients, struggle to communicate your value, or feel unsure how to position yourself within your industry.
Brand Strategy helps you:
Clearly define your brand purpose and direction
Identify your ideal client and how to communicate with them
Position your studio confidently within a competitive creative industry
Articulate your value and expertise with clarity
Create a strong foundation for branding, website design and marketing
This process ensures your brand supports your business goals and long-term growth.
At Studio Sulis, we offer Brand Strategy services for Interior Designers, Architects, Garden Designers and Photographers. create alignment between their work, messaging and long-term goals. Here’s how it works:
1) Defining your brand
We establish the core of your brand by defining:
What your brand is and why it exists
Your goals and how your brand will help you reach them
Who your ideal client is and how your brand should be perceived
2) Research & insight
This stage focuses on understanding your market and audience:
Identifying competitors and your position alongside them
Gaining insight into your ideal client to inform brand and marketing decisions
Clarifying your USP and industry positioning
3) Connecting with clients
Strategy is translated into clear brand direction through:
A defined brand story that communicates your creative services and value
Brand values that guide your messaging and decision-making
Brand personality and tone of voice
Concept ideation aligned with your business and desired design style
Our Brand Strategy service includes: an initial enquiry call, brand questionnaire, 1-1 strategy session and your bespoke brand strategy document.
How it works
Who you’ll be working with
You’ll work one-to-one with Isabel, founder and creative director of Studio Sulis. Isabel has worked with many creative businesses, helping them build brands that feel authentic, strategic and aligned with their goals.
Whether you’re launching a new business or refreshing an existing one, Isabel gives you a clear and confident foundation to move forward.