Name
*
First Name
Last Name
Email
*
Business Name
*
Where are you located?
Website/Instagram Handle
How long have you been running your business?
I'm a new business owner
1-2 years
3-4 years
5+ years
How big is your team?
0-1
2-4
5+
Have you worked with a studio before?
Yes
No
What service(s) do you offer?
Why did you start your business?
What do you love about your business?
Are there any processes in your business that you think could be improved?
e.g. client onboarding, proposals and pitching, not attracting your ideal client
Who is your ideal client?
e.g. age, location, personality, income, etc.
What challenges do your clients face in relation to your business?
How do your services help your clients with these challenges?
Where are your clients based?
What do you not like about your industry that you think could be improved?
Who are your main competitors?
Please provide names
What do you offer that's different from your competitors?
It might be about you, your business, your niche, services or even the way you work
Describe your business using 5 adjectives?
What is the one thing you want to be known for?
The reputation you want to build
What 3 things does your brand need to communicate?
Why should customers invest in your services?
What type of experience do you want people to have when they interact with your brand?
What would you like others to say about your brand when they tell their friends about you?
Do you have existing branding?
Yes
No
Is there anything we should be aware of about your brand, industry, market, or audience?
Things to avoid or be careful of, colours that are frowned upon, imagery that is taboo or overused, etc.
Is there anything specific you want in terms of how your brand is presented visually?
Is there anything you definitely don’t want in terms of design?
What best describes your ideal branding style?
1 - Contemporary
2
3
4
5 - Traditional
1 - Bold
2
3
4
5 - Sophisticated
1 - Feminine
2
3
4
5 - Masculine
1 - Complex
2
3
4
5 - Simple
1 - Uniform
2
3
4
5 - Organic
1 - Luxury
2
3
4
5 - Value
1 - Playful
2
3
4
5 - Serious
1- Youthful
2
3
4
5 - Mature
1 - Authoritative
2
3
4
5 - Friendly