How to Integrate Your Interior Design Style Into Your Branding
As a Brand Designer for Interior Designers, I’ve found that your brand is most powerful when it looks and feels like the spaces you create. When your visual identity reflects your design style, the right clients make the connection immediately. This leads to faster understanding of your work, deeper trust, and a clearer sense of why you are the perfect fit.
Here’s how I approach aligning branding with design style at Studio Sulis, and how you can apply the same principles to your own brand.
1) Begin with your actual work
Your interiors reveal your natural preferences long before you put them into words.
Look through your portfolio and ask:
What colours do you use most often?
Are your lines soft or structured?
Do you gravitate toward contrast or subtlety?
What materials define your projects (textured, raw, polished, organic)?
Your brand should reflect your answers. If your work is minimal and quiet, your branding should never feel busy. If your interiors are bold and sculptural, your brand needs energy and uniqueness to match.
2) Define the emotional experience of your spaces
Your brand should communicate the same emotional tone as your interiors.
Ask yourself: How do clients feel when they walk into one of your completed rooms?
This emotional language becomes the basis for:
typography choices
spacing and layout
use of texture or pattern
tone of voice in your copy
If your interiors feel serene, your brand should do the same. If your spaces feel bold, your visual identity should reflect that.
3) Build your brand palette from your portfolio
Your brand colours should feel like an extension of your work.
Pull inspiration from:
your most-used materials
your favourite textiles
your go-to tone combinations
nature and environments that inspire you
Consistency in colour strengthens recognition both online and in-person.
4) Align your brand voice with your design philosophy
Your words matter just as much as your visuals.
If your interiors feel warm and approachable, your copy shouldn’t sound overly formal.
If your work is refined and polished, your tone should reflect precision and clarity.
Your brand voice should feel like an accurate representation of how you work and communicate with clients.
5) Let your process inform your messaging
Your design process sets you apart from your competitors. It’s important to highlight:
how you approach projects
how you guide clients
what makes your workflow unique
This attracts the right-fit projects and helps clients understand your value before they meet you.
6) Keep room for evolution
Your style will grow and your brand should be flexible enough to grow with it.
A well-built identity doesn’t lock you into one aesthetic. Instead, it captures your core design language while allowing space for development.
Final Note
Integrating your interior design style into your branding is about alignment, consistency, and clarity. When your brand feels like your interiors, you create a professional experience, from first impression to final install.
At Studio Sulis, this is the foundations of every brand I build for Interior Designers. If you're ready for a brand that reflects your design style, I’d love to help you bring it to life.