Inside Our Brand Mini Package
At Studio Sulis, every client we work with has unique brand goals. Some are a few years into their business, ready to refine their messaging and refresh their visual identity. Others are just starting out and need guidance choosing the right direction for their brand. Each comes with different budgets, priorities and timelines — and we take all of that into account.
That’s why we created the Brand Mini — a streamlined branding package designed for smaller budgets, new businesses, or those building a personal brand. With a fixed price and a three-week turnaround, it’s ideal for creatives who want to launch quickly with clarity and confidence.
1) Defining the brand
The first step is all about strategy — the foundation of every strong brand. After our initial call, you’ll receive a Brand Questionnaire designed to get you thinking about your business, values and goals. It also gives us the insight we need to fully understand your vision. No stone is left unturned at this stage — it’s all about laying the groundwork and setting a clear direction for everything that follows.
Case Study: Studio Pascoe
Studio Pascoe is a boutique interior design studio offering design and consultancy services. They have a classic and contemporary style appealing to those who value heritage, storytelling and a personalised touch.
Hannah from Studio Pascoe already had a clear vision for the brand and wanted help to refine and develop her vision. The Brand Mini includes a small brand strategy which is perfect for new businesses. This includes:
1) Brand Direction (Purpose, Mission & Vision)
2) Target Market Analysis (Defining Demographics & Psychographics)
3) Brand Positioning (Positioning & Customer Perception)
4) Brand Values
5) Brand Messaging (common themes to be expressed across every touch point)
Deliverables: Brand Strategy Session & Document
2) Creating the visual identity
The last slide on the brand strategy presentation is a moodboard with annotations and suggestions of a the visual direction. This will always align with conversations we’ve had, your brand questionnaire and the information we’ve collected from the brand strategy.
The Studio Pascoe’s visual identity needed to embody an elegant, contemporary style to represent classic influences and cosy, personalised interiors. This approach needed to align with warm and approachable messaging to create an efficient and reassuring experience for their clients.
What’s included
Primary Logo
This is your main logo. It’s used to communicate who you are and what you do.
Secondary Logo
This is a pared-down version of the main logo. This alternative may be used more due to its simplicity and versatility.
Submark Logo
This may be an alternative for stamps, watermarks, business cards, website branding and social media icons.
Brand Mark
Due its versatility, it can be used at different scales which creates a cohesiveness across your brand.
Font Selection
Information about how to use your fonts for headings, subheadings, body copy and buttons.
Colour Palette
Information about CMYK and RGB values as well as HEX codes.
Brand Guidelines
A document with information about logos, colours and fonts.
All this content is sent in organised folders along with a file guide and useful resources document.
Final Note
By the end of our 3 week collaboration, Studio Pascoe had a refined and professional brand identity that perfectly aligned with their vision.
With the Brand Mini Package, creative businesses can establish a professional, high-end identity without the complexity of a long branding process.
If you’re looking to refine your brand with clarity, confidence and strategy, Studio Sulis is here to help. Our Brand Mini Package provides a tailored, fixed-price solution to help you achieve a premium, polished brand.
Interested in on Brand Mini Package? Book a call here.
“I had a really good experience working with Isabel in refining the brand identity and brand guidelines for my business. She was lovely to work with, and I would definitely recommend! I am very pleased with the results!”
Hannah
Studio Pascoe