Eliza’s purpose is to make nature feel part of the home. Eliza gets lots of enquiries through referrals so it’s important to create a consistent identity that allows Eliza to increase brand awareness and strengthen her connection with potential clients. Eliza's commitment to small gestures to enhance the client experience attracts high-ticket clients, so it was important to elevate the brand to fit this narrative.

The brand has a clean and elegant aesthetic. The identity creates a modern and minimal identity that feels sophisticated but approachable. We expanded the old colour palette to create a tonal selection of green hues. The deep green alongside grey and lighter greens has a calming, fresh feel. Green has connotations of new beginnings, as well as growth and nature which are key values in this rebrand.

The serif font signifies a more established brand that is associated with being classic and elegant. The logomark concept combines the ‘E’ and ‘G’ of the brand's name. The style of this graphic can be used as a supporting icon, a decorative element or for social media.