Rebrand & Relaunch
Rebranding is an opportunity to redefine your business, clarify your message, and attract the clients you want to work with.
Is it time to refresh your brand?
A rebrand is more than just updating your visuals. It’s about addressing the impact of an ineffective brand that’s holding your business back. Many creative businesses come to us because they’re:
Feeling like their brand no longer reflects their expertise or style
Attracting clients who aren’t the right fit or undervalue their work
Using inconsistent messaging, visuals, or tone across website, social media, and marketing materials
Using outdated branding that doesn’t reflect their current services, goals, or market positioning
Finding it difficult standing out in a crowded creative industry
Relaunching their business under a new name, with new services and ideal client
A strategic rebrand gives your business clarity, cohesion, and confidence, helping you attract the right clients, communicate your value, and grow on your terms.
Our Services
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A strong brand begins with strategy. Our Brand Strategy services help you define your business, your ideal client, and your positioning in the market.
Defining Your Brand
Identify what your brand stands for and why you do what you do
Clarify your business goals and how your brand supports them
Define your ideal client and how your brand should be perceived
Research & Insight
Analyse competitors and understand where your business fits
Gain insight into your ideal client to guide branding, design, and marketing decisions
Clarify your unique selling points (USP) and industry positioning
Connecting with Clients
Develop a brand story that resonates with your ideal clients
Define brand values and messaging that communicate what matters most
Establish brand personality and tone of voice
Concept ideation aligned with your business and design style
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This is perfect for freelancers or smaller businesses. The Mini Brand Strategy includes:
The Brand: Brand purpose, vision
Research & Insight: Target market, brand positioning
Connecting with Clients: Brand values, messaging
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Bring your brand to life visually with a cohesive, distinctive identity:
Primary & secondary logos, brand mark
Colour palette and font selection
Patterns, artistic styling, and iconography
Image direction and Brand Guidelines
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A custom Squarespace website tailored to your brand:
Web design and development
Custom CSS coding
Mobile optimisation
Social media and email integration
Squarespace SEO
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Create consistent, professional social media content with:
Story templates
Feed templates
Social banners
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We also design print and marketing collateral to match your brand:
Business cards
Brochures & catalogues
Leaflets & flyers
Presentation documents
Magazine/newspaper adverts
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BrandLite
BrandLite is designed to clarify your direction, elevate your presence, and move your business forward with intention.
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Define
Build strong foundations with a strategic plan that aligns your purpose, positioning, and messaging to guide your brand with clarity.
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Create
Develop an authentic visual identity that captures your brand’s personality and communicates it consistently across every touchpoint.
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Launch
Confidently implement your brand with the tools and guidance needed to show up cohesively and make an impact from day one.
