Digital devices displaying a garden design guide, including a tablet, two smartphones, and a larger tablet or iPad, with images of flowers, plants, and a woman sitting on a garden bench.

Branding for Garden Designers

We help UK Garden Designers build brands that reflect their style, portfolio and business goals.

Through strategic branding, graphic design, and storytelling, we create brands that connect with your ideal clients and leave a lasting impression.

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Why Branding matters

Many garden design studios face challenges that can slow growth or limit their impact:

  • Attracting clients who aren’t the right fit

  • Communicating your design expertise and value clearly

  • Inconsistent branding across your website, social media, and marketing materials

  • Struggling to stand out in a competitive garden design market

  • Spending time and money on design without a clear direction

Our branding services help Garden Designers overcome these challenges. We provide the clarity and confidence you need to make strategic decisions that support your studio’s growth and long-term success..

View Portfolio
A smartphone displaying a gardening guide app called 'The Garden Guide' resting on a woven basket with a cream-colored cloth underneath.

Our Services

  • A strong brand begins with strategy. Our Brand Strategy services help you define your business, your ideal client, and your positioning in the market.

    Defining Your Brand

    • Identify what your brand stands for and why you do what you do

    • Clarify your business goals and how your brand supports them

    • Define your ideal client and how your brand should be perceived

    Research & Insight

    • Analyse competitors and understand where your business fits

    • Gain insight into your ideal client to guide branding, design, and marketing decisions

    • Clarify your unique selling points (USP) and industry positioning

    Connecting with Clients

    • Develop a brand story that resonates with your ideal clients

    • Define brand values and messaging that communicate what matters most

    • Establish brand personality and tone of voice

    • Concept ideation aligned with your business and design style

  • For smaller projects or businesses just starting out, the Mini Brand Strategy includes:

    • The Brand: Brand purpose, vision

    • Research & Insight: Target market, brand positioning

    • Connecting with Clients: Brand values, messaging

  • Bring your brand to life visually with a cohesive, distinctive identity:

    • Primary & secondary logos, brand mark

    • Colour palette and font selection

    • Patterns, artistic styling, and iconography

    • Image direction and Brand Guidelines

  • A custom Squarespace website tailored to your brand:

    • Web design and development

    • Custom CSS coding

    • Mobile optimisation

    • Social media and email integration

    • Squarespace SEO

  • Create consistent, professional social media content with:

    • Story templates

    • Feed templates

    • Social banners

  • We also design print and marketing collateral to match your brand:

    • Business cards

    • Brochures & catalogues

    • Leaflets & flyers

    • Presentation documents

    • Magazine/newspaper adverts

Work With Us

What we do

At Studio Sulis, we give Garden Designers the tools and guidance to manage their brand with confidence and build it sustainably for long-term growth.

Every project starts with a clear understanding of your brand goals. From there, we create a brand strategy and identity that reflects your vision, strengthens your positioning, and connects with the clients who are the perfect fit for your work.

If you’re ready to elevate your garden design brand with purpose, Studio Sulis is here to help. Together, we’ll craft a brand that tells your story, supports your ambitions, and helps your business thrive.

A tablet displaying a gardening website with images of gardens and plants, placed on a white surface next to a green block, with shadows cast from a nearby window.
BrandLITE
Printed promotional materials for Eliza Gray Gardens, featuring a white card and a green box with the name, over a background image of a garden path surrounded by greenery.
Branding
Tan tote bag with the words 'Bringing People & Plants Together' and a bee sketch, on a textured white surface with sunlight and shadow.
Rebrand & Relaunch
An array of printed brochures or booklets titled 'The Garden Guide' and 'Garden and Planting Design', featuring images of gardens, plants, and landscape elements, laid out on a flat surface with some pages open to display text and images.
Ongoing Design Support

“I commissioned Isabel to create a brand identity for my small creative business in 2023 as I was impressed not only by her graphic skill but her warm, structured and professional approach.

She quickly grasped the type of business I am developing and we worked together to hone in on a brand identity that I have confidence in. I gained a lot from this process, not only in terms of visual identity but it helped me focus and explore my business goals in more detail - making me sit down and create a proper plan”

— Zoe Claymore Garden Design

“Isabel of Studio Sulis created for me a fantastic welcome brochure having spent time developing my brand strategy and visual identity. Isabel is professional, creative and very easy to work with. She listened to my needs and offered a great service.”

— Sophie Bates Architects

Articles for Garden Designers

Learn more about the concepts, strategies and techniques we use at Studio Sulis.

Explore our Journal

Ready to get started?

Whether you’re launching a new garden design business or refreshing an existing one, Studio Sulis will help you create a brand that feels authentic, strategic, and perfectly aligned with your goals.

Get in touch