Should You Show Your Prices? A Strategic Guide for Garden Designers
Should Garden Designers display their prices on their website?
It's one of the most common questions we get asked. Some believe showing prices puts clients off, while others worry they'll lose enquiries if they don't. The truth is, there's no right or wrong answer. The decision depends on your business model, your ideal client and the type of projects you want to attract.
What matters most is understanding that pricing is part of your brand.
Long before a client enquiries, your pricing shapes how they perceive your expertise, positioning and value. A premium studio with no indication of cost can create uncertainty, while listing prices without communicating the value behind your service can encourage clients to compare you on price alone.
The goal isn't simply deciding whether to show your prices. It's ensuring your pricing supports your brand positioning and attracts the right clients.
When showing your prices makes sense
Displaying prices can be effective when your services are packaged and clearly defined.
For example:
Initial design consultations
Garden design packages
Design workshops
Publishing a starting price or fixed fee helps potential clients understand whether your services are within their budget before they enquire.
This can lead to:
Better qualified enquiries
Less time spent discussing unsuitable projects
Builds trust by setting clear expectations
If your process is clearly defined, pricing can become a valuable part of your marketing.
When it may be better not to show prices
Many established garden design studios create bespoke solutions.
Every project differs depending on:
Site size
Project complexity
Construction requirements
Planting schemes
Client objectives
In these situations, fixed pricing can be misleading. Instead, focus on communicating the value of your service and helping potential clients understand:
Your design process
Your experience
Your expertise
The outcomes you create
This shifts the conversation away from price and towards value.
What to do instead
CONSIDER USING GUIDE PRICES
For example: "Garden design projects typically start from £5,000." or "Design consultations from £350."
This gives potential clients a realistic understanding of the investment, while allowing you the flexibility to quote each project individually. It also helps qualify enquiries, ensuring you're attracting clients whose budgets align with your services.
COMMUNICATE THE VALUE BEHIND YOUR PRICING
Don't assume potential clients understand what they're paying for.
Instead of simply listing a fee, explain:
What's included
Your design process
The expertise involved
The transformation clients can expect
People aren't just investing in drawings. They're investing in the expertise, creativity and guidance needed to create a garden that enhances the way they live.
BUILD A BRAND THAT SUPPORTS YOUR PRICING
If your enquiries are centred around price, the issue may not be your pricing. It could be how your brand communicates value.
A strategic brand helps clients understand:
Who you work with
What makes your approach different
Why your expertise is valuable
Why your service is worth the investment
When your messaging, visual identity and website work together, clients are more likely to focus on the value you provide rather than the price you charge.
Final Note
Whether you show your prices or not, your website should answer the questions potential clients are already asking.
Ask yourself:
Does my website explain the value behind my services?
Will visitors understand who my services are for?
Am I attracting the type of projects I want?
Does my pricing support my brand positioning?
The goal isn't simply to publish a price. It's to build enough trust that the right clients feel confident investing in your expertise.
LOOKING TO REPOSITION YOUR GARDEN DESIGN STUDIO?
At Studio Sulis, we help Garden Designers, Architects and Interior Designers develop strategic brands that attract the right clients and communicate their value with confidence.
From brand strategy and messaging, to visual identity and website design, we create brands that support long term growth.
Book a free Discovery Call here.