The Challenge

When Studio Pascoe first approached Studio Sulis, they faced a common challenge for premium interior designers. Clients often struggled to grasp the value of their services, feeling overwhelmed by choices or hesitant to commit to high-investment decisions. Studio Pascoe needed a way to clearly communicate their expertise, establish trust, and position themselves as a premium, dependable choice.

The Solution

We developed a mini brand strategy to clarify Studio Pascoe’s positioning and messaging. The brand is designed to appeal to clients who value heritage, storytelling and a personalised touch. The style balances elegance with warmth, blending contemporary and classic influences.

“STUDIO PASCOE” is set in an elegant serif font for a sophisticated, timeless look, balanced with a modern sans serif typeface that feels approachable. Typography conveys clarity and friendliness, while the colour palette combines classic and contemporary tones that evoke quality, trust and warmth. Brand guidelines provide clear direction, ensuring consistency across proposals, presentations, and all client communications.

The Outcome

The new branding positions Studio Pascoe as a trusted, high-end interior design partner. Clients immediately understand the studio’s value, feel confident in their decisions and experience a cohesive, professional brand at every touchpoint. The identity elevates the studio’s perception, strengthens recognition and reinforces its reputation for creating beautiful, functional and enduring interiors.