The Challenge

When Hollie approached Studio Sulis, she had a clear vision for her brand. She wanted Studio Southsea to reflect her expertise, while making interior designers feel confident and supported. The studio faced challenges in attracting the right clients, creating consistent branding, and streamlining workflows for proposals and documentation. Hollie needed a brand that positioned Studio Southsea as a professional, trusted partner, while also capturing her personality and approach.

The Solution

We began by clarifying Studio Southsea’s brand positioning and purpose with our BrandLite package. We then developed the brand further with a comprehensive strategy and visual identity.

The strategy defined Studio Southsea’s mission: to help interior designers confidently visualise and communicate their ideas. Client insights shaped the positioning, highlighting Studio Southsea as a professional, efficient and innovative partner that streamlines workflows and delivers high-quality presentations.

The visual identity reflects the studio’s expertise, elegance and approachable style. The logo suite features a high-contrast serif typeface for the main logo, alongside a secondary, minimalist logo for versatile applications. Clean, precise fonts emphasises clarity and reinforces Studio Southsea’s friendly approach. Supporting graphics and patterns add subtle personality while keeping the focus on the work itself.

The colour palette features deep green, muted sage, warm neutrals, black, and off-white. The sage green creates a grounding effect, while darker green and black provide contrast and depth. This understated palette conveys luxury, refinement and calm, appealing to clients seeking a high-end, sophisticated aesthetic.

The visual identity extends across all touchpoints, ensuring a cohesive and professional experience. This includes the website, client welcome brochure, business cards and social media templates. Customisable templates for Instagram help maintain a consistent brand presence while enabling Hollie to share content efficiently.

The Outcome

The refreshed brand gives Hollie clarity and confidence in every client interaction. Cohesive branding ensures that every interaction reflects Studio Southsea’s precision and approachable style. Whether clients are browsing the website or receiving the welcome brochure, the identity communicates the studio’s commitment to helping interior designers scale their business. It also supports them in streamlining their workflow and presenting their work with confidence.